American's Small Business Customer Spotlight

Image of 4 people in a meeting

American supports businesses of all sizes with various travel programs and services, including the Business Extra program; our complimentary loyalty program that reduces travel costs for small and mid-sized companies while allowing employees to continue to earn their AAdvantage miles. See below how Business Extra customers are taking their business to new heights.

Hickies

Photo of sneakers using Hickies shoelaces

HICKIES is a Brooklyn-based company that produces no-tie shoelace alternatives, which transform any pair of shoes into fully customizable slip-ons.

"Travel is crucial when looking to open more markets, new factories and expand our customer base globally. Our brand is more than just our product and the only real way we can show that is by meeting with these partners in person. Becoming a Business Extra member has allowed us to set up more in-person meetings with potential partners."



— Gaston Frydlewski and Mariquel Waingarten
Business Extra member since 2013

Cliff Goldmacher Music Production

Cliff Goldmacher

Cliff Goldmacher Music Production is an internet-based music production company with two recording studios in Nashville, TN and Sonoma, CA

"Business Extra has allowed me to foster relationships with artists and boost my productivity level while traveling in style. My favorite award is the annual Admirals Club membership. With it, I am able to eat a healthy meal as well as get good work done in a quiet and comfortable space, which is something I really appreciate when I'm on the road."



— Cliff Goldmacher, owner and founder
Business Extra member since 2010

Genesco Sports Enterprises

Employees of Genesco

Genesco Sports Enterprises is an innovative sports, entertainment and music consulting company headquarted in Dallas TX.

"With 12 offices across the US and a global network of partners, travel is crucial for us. Joining Business Extra in 2004 has allowed us to minimize travel expenses and expand our travel policy. We are able to reach more clients, send employees to conferences to advance management skills and gain deeper connections in the sports industry, so we can design client programs which plan ahead for the next decade, not just today."



— John Tatum, CEO & Co-founder
Business Extra member since 2004

Mother Beverage

Founders of Mother Beverage

Mother Beverage, from Dallas TX, is an apple cider vinegar drink infused with fruits, berries, and herbs.

"Nowadays, traveling is essential to startups and businesses. Back in December 2016, the company was brand new and we also had a 6-week old baby. But it didn't stop us from flying to Los Angeles to compete at the BevNet 2016 New Beverage Showdown and walk away with 1st place. Without this opportunity and this victory, Mother Beverage would have been much different today."



— Allison & Stephen Ellsworth
Business Extra member since 2018

Care+Wear

Founders of Care+Wear

Care+Wear, based in New York, is the leading global provider of innovative healthwear focused on creating positive patient experiences.

"A couple years ago, while flying on American to a Healthcare conference, I accidentally left my business suits in the closet on the plane. The flight attendant went out of her way to track me down and return the suits to me using the dry cleaning slip. Without her help I would not have been able to participate in the conference — That's true customer service! We have the same dedication for patients around the world, we hope to show the world that what you wear affects how you feel, which, in turn, affects how you heal."



— Chat Razdan & Susan Jones
Business Extra member since 2018

gaan + co

Founders of gaan + co

gaan+co, based in Chicago, IL, takes the hassle out of packing and traveling with on-the-go all-natural mosquito repellent wipes and aluminum-free deodorant towelettes.

"While traveling in Vietnam and Cambodia, we were eaten alive by mosquitoes and didn't have any travel size bug spray due to self-imposed packing restrictions. That's when we had the idea of bug spray in a wipe format. When we came home, we put all our efforts into building gaan, a brand that speaks to everyday adventurers, and reminding ourselves (and our customers) that attitude is the difference between an adventure and an ordeal."



— Siobhan Hogan & Hillary Fischer
Business Extra member since 2018

We're proud to support businesses of all sizes with Business Extra. View more customer testimonials from previous months and years and meet the Business Extra community.